Stakeholders are anyone who can be directly or indirectly impacted by the decisions of an organization (or who can influence their operations). These can be people who work within the organization such as employees, or outside actors such as businesses, citizens, customers, etc.
When you find the right stakeholders, i.e. people to engage, you retain allies who understand your vision and want to see it executed. This is crucial for any project requiring the coordination of multiple actors. You can't do it alone, but if you don't find the right people that's what it can feel like.
This webinar shows you how to identify, prioritize and group stakeholders in order to:
- build relationships with the right people
- send messages that resonate
- get the deliverables you need
- ensure your project or program exceeds expectations
Why stakeholder engagement is the X-factor in project management + tips for a successful strategy (5 parts totaling 27 minutes).
Published July 26th, 2017
Listen to the entire presentation (audio only) below: