When you're operating in a multi-faceted world with dynamic people it's easy for messages to get lost. People may be engaged in the moment but then forget what you asked them to do. There are many ways to prevent this, which I will talk about in future posts, but one of the best ways is to have a clear call to action.
Repeat: Have a clear call to action.
When you tell people what you need them to do it signals two things: 1) that you want them to do something, and 2) what it is.
I know this sounds basic, but basic is exactly what you need in a world that is complex.
Does your message have a clear call to action? Is that request consistent with the value that you've provided up until that point? In other words, is it an easy ask? If so, proceed.
If not, you need to think about what you can do to make that ask easier from your side. What can you do to ensure that your ask is not qualified or couched in something else because you feel like you're asking a lot? If it feels like that for you, it will feel like that to your audience.
Have a clear call to action that feels easy and you will pave the way for your fans to raise their hand and follow you.