Day 22: Advertise Success

Source: Better working world

What is the point in being great if no one knows about it?

What if the NFL, NBA, WNBA, MLB and all the other sports organizations played their games out of the public eye and simply declared a winner at the end? It would be the end of sports as we know it. Sports is for spectators! The same is true for community development. We are doing it for the people.

Because community development is a public activity, we must celebrate our successes for a few reasons: 1) public acknowledgment 2) public celebration 3) to have a public record that tracks our progress over time and lastly, 4) to shut down the haters. Just imagine is we kept stats on municipal activity the way they do in sports?

Ways you can advertise your success:
- Send an email to your list
- Include a special flyer to residents in their water bill or other municipal mail
- Post on Social Media
- Hang a banner outside your municipal building
- Create a 20 second commercial (videos are shared more often than text)
- Send out a press release

For more ideas, contact me.